Carolina Herrera Taps Willy Vanderperre to Shoot Spring Ads – Fashion Memo Pad – Media
CAROLINA’S TOMORROWLAND: Interestingly, I.M. Pei’s modernist glass pyramid East Building at the National Gallery in Washington clarified Carolina Herrera’s vision for her spring ad campaign. En route to the Andrew Mellon-bequeathed museum, the designer was taken by how the architect’s triangular structure reflected the blue skies and environs creating a kind of “futuristic garden.”
With that notion in mind, Herrera called upon Antwerp-based lensman Willy Vanderperre to lay the groundwork, so to speak. Models Josephine Le Tutour and Elisabeth Erm were planted standing strong on a set composed of mirrored triangular shapes and vibrant green moss-covered linear forms, canopied by a picture-perfect sky. The effect is in sync with Herrera’s spring collection, which was based on the color code of a flower, a simple bloom digitized into a spectral palette of crisp color paired with black and white.
Vanderperre’s ads will debut in March fashion and lifestyle magazines, and behind-the-scenes video footage and images will be revealed via the brand’s social media.