Roger Vivier Taps Jeanne Damas |
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MUSING IN PARIS: Jeanne Damas was photographed by the British photographer Kate Bellm in and around the sights of Paris — the banks of the Seine, the Eiffel Tower, café terraces and nightclubs — for Roger Vivier.
The 23-year-old Parisian “It” girl will appear in the accessories house’s catalog for fall, which will be available in Roger Vivier’s 37 stores as of July.
In the shoot, Damas sports thigh-high leather stretch boots and totes the Miss Viv bag.
“She is this pretty girl, full of spirit and joy, a person you could meet in Saint-Germain-des-Près, in Café Flore, on Rue de Buci,” said Vivier creative director Bruno Frisoni.
Damas, who counts almost 100,000 Instagram followers, succeeds Miroslava Duma and Ambra Medda in the role.
“Jeanne represents an attitude that’s undeniably what young women of her generation like about her. Roger Vivier is also focusing on these women: women who have fun with clothes and accessories, who’ve looked at photos of their mothers but invented their own style,” said Ines de la Fressange, Roger Vivier brand ambassador since 2003.