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Sarah Jessica Parker’s Shoe Line Heads to Bloomingdale’s

Sarah Jessica Parker’s Shoe Line Heads to Bloomingdale’s

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    Sarah Jessica Parker’s Shoe Line Heads to Bloomingdale’s

    The SJP collection will launch at Bloomingdale's 59th Street flagship this June.

    By Misty White Sidell

    View Slideshow
    Sarah Jessica Parker on set Monday for promotional images for her shoe line’s partnership with Bloomingdale's.

    View Slideshow

    • Print
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    • Misty White Sidell

    Sarah Jessica Parker and George Malkemus’s SJP shoe collection has landed its first New York retail partnership. Bloomingdale’s will stock 29 SJP collection styles at its flagship location beginning this June. Product will also be available for purchase on Bloomingdale’s Web site. The retailer plans to celebrate SJP’s homecoming with a considerable promotional effort, including dedicated storefront windows (debuting on June 23), social media outreach and special appearance events.

    Speaking about the new retailing venture exclusively to WWD, Parker said, “We are a New York brand and since we launched just over a year-and-a-half ago people have been asking us, ‘I’m coming to New York, where can I buy your shoes?’ Now to be able to point them in the direction of 59th and Lex is thrilling.”

    Parker, who is based in New York, said the Bloomingdale’s deal affords her the opportunity to check in with the brand’s consumers and affiliated sales staff on a more frequent basis.

    “I don’t think people realize how small we are, it’s just me and George — I’m in every meeting, every conversation, every sales meeting, every market week, every sample comes through my hands — having the change now to drop by a New York store whenever I can instead of having to travel is a huge opportunity.”

    The actress, who is currently developing a pilot with HBO, said she plans to take advantage of the store’s proximity to her home base. “I’ll speak to people on the sales floor, talk about fit talk, about comfort — all really important things to the brand.”

    On Monday, initial excitement for the partnership was spurred when a crowd of fans and passersby assembled to watch Parker pose for promotional images outside the 59th Street flagship. Paparazzi flocked en masse as well, snapping shots of the actress as she preened atop a taxicab and, later, on top of the store’s famed Art Deco marquee. The resulting tabloid articles claimed that  Parker’s shoot was further proof that a third “Sex and the City” movie is on its way.

    Parker said this couldn’t be farther from the truth. She exclaimed: “The fact that people read into it definitely took us by complete surprise — there is just nothing to say on the topic [of “Sex and the City 3”], and if there were something to say if we would share, but right now, there is nothing to say at all.”

    Want to check out all of our exclusive content? Activate your WWD.com FREE PREVIEW now.

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    government-trade
    government-trade

    Sarah Jessica Parker’s Shoe Line Heads to Bloomingdale’s

    The SJP collection will launch at Bloomingdale's 59th Street flagship this June.

    By Misty White Sidell

    View Slideshow
    Sarah Jessica Parker on set Monday for promotional images for her shoe line’s partnership with Bloomingdale's.

    View Slideshow

    • Print
    • A- A  A+

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    • Misty White Sidell

    Sarah Jessica Parker and George Malkemus’s SJP shoe collection has landed its first New York retail partnership. Bloomingdale’s will stock 29 SJP collection styles at its flagship location beginning this June. Product will also be available for purchase on Bloomingdale’s Web site. The retailer plans to celebrate SJP’s homecoming with a considerable promotional effort, including dedicated storefront windows (debuting on June 23), social media outreach and special appearance events.

    Speaking about the new retailing venture exclusively to WWD, Parker said, “We are a New York brand and since we launched just over a year-and-a-half ago people have been asking us, ‘I’m coming to New York, where can I buy your shoes?’ Now to be able to point them in the direction of 59th and Lex is thrilling.”

    Parker, who is based in New York, said the Bloomingdale’s deal affords her the opportunity to check in with the brand’s consumers and affiliated sales staff on a more frequent basis.

    “I don’t think people realize how small we are, it’s just me and George — I’m in every meeting, every conversation, every sales meeting, every market week, every sample comes through my hands — having the change now to drop by a New York store whenever I can instead of having to travel is a huge opportunity.”

    The actress, who is currently developing a pilot with HBO, said she plans to take advantage of the store’s proximity to her home base. “I’ll speak to people on the sales floor, talk about fit talk, about comfort — all really important things to the brand.”

    On Monday, initial excitement for the partnership was spurred when a crowd of fans and passersby assembled to watch Parker pose for promotional images outside the 59th Street flagship. Paparazzi flocked en masse as well, snapping shots of the actress as she preened atop a taxicab and, later, on top of the store’s famed Art Deco marquee. The resulting tabloid articles claimed that  Parker’s shoot was further proof that a third “Sex and the City” movie is on its way.

    Parker said this couldn’t be farther from the truth. She exclaimed: “The fact that people read into it definitely took us by complete surprise — there is just nothing to say on the topic [of “Sex and the City 3”], and if there were something to say if we would share, but right now, there is nothing to say at all.”

    Want to check out all of our exclusive content? Activate your WWD.com FREE PREVIEW now.

    View Slideshow

    View Slideshow

    load comments

    ADD A COMMENT

    Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

    blog comments powered by Disqus

    Next Story

    S&P Downgrades NYDJ’s Debt a Notch to ‘B-minus’

    Previous Story

    Fitbit’s Pending IPO Shows Wearables Gaining Traction

    government-trade
    government-trade

    Sarah Jessica Parker’s Shoe Line Heads to Bloomingdale’s

    The SJP collection will launch at Bloomingdale's 59th Street flagship this June.

    By Misty White Sidell

    View Slideshow
    Sarah Jessica Parker on set Monday for promotional images for her shoe line’s partnership with Bloomingdale's.

    View Slideshow

    • Print
    • A- A  A+

    Most Recent Articles In Footwear
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    More Articles By

    • Misty White Sidell

    Sarah Jessica Parker and George Malkemus’s SJP shoe collection has landed its first New York retail partnership. Bloomingdale’s will stock 29 SJP collection styles at its flagship location beginning this June. Product will also be available for purchase on Bloomingdale’s Web site. The retailer plans to celebrate SJP’s homecoming with a considerable promotional effort, including dedicated storefront windows (debuting on June 23), social media outreach and special appearance events.

    Speaking about the new retailing venture exclusively to WWD, Parker said, “We are a New York brand and since we launched just over a year-and-a-half ago people have been asking us, ‘I’m coming to New York, where can I buy your shoes?’ Now to be able to point them in the direction of 59th and Lex is thrilling.”

    Parker, who is based in New York, said the Bloomingdale’s deal affords her the opportunity to check in with the brand’s consumers and affiliated sales staff on a more frequent basis.

    “I don’t think people realize how small we are, it’s just me and George — I’m in every meeting, every conversation, every sales meeting, every market week, every sample comes through my hands — having the change now to drop by a New York store whenever I can instead of having to travel is a huge opportunity.”

    The actress, who is currently developing a pilot with HBO, said she plans to take advantage of the store’s proximity to her home base. “I’ll speak to people on the sales floor, talk about fit talk, about comfort — all really important things to the brand.”

    On Monday, initial excitement for the partnership was spurred when a crowd of fans and passersby assembled to watch Parker pose for promotional images outside the 59th Street flagship. Paparazzi flocked en masse as well, snapping shots of the actress as she preened atop a taxicab and, later, on top of the store’s famed Art Deco marquee. The resulting tabloid articles claimed that  Parker’s shoot was further proof that a third “Sex and the City” movie is on its way.

    Parker said this couldn’t be farther from the truth. She exclaimed: “The fact that people read into it definitely took us by complete surprise — there is just nothing to say on the topic [of “Sex and the City 3”], and if there were something to say if we would share, but right now, there is nothing to say at all.”

    Want to check out all of our exclusive content? Activate your WWD.com FREE PREVIEW now.

    View Slideshow

    View Slideshow

    load comments

    ADD A COMMENT

    Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

    blog comments powered by Disqus

    Next Story

    S&P Downgrades NYDJ’s Debt a Notch to ‘B-minus’

    Previous Story

    Fitbit’s Pending IPO Shows Wearables Gaining Traction

    (0/2000)

    government-trade
    government-trade

    Sarah Jessica Parker’s Shoe Line Heads to Bloomingdale’s

    The SJP collection will launch at Bloomingdale's 59th Street flagship this June.

    By Misty White Sidell

    government-trade
    government-trade

    Sarah Jessica Parker’s Shoe Line Heads to Bloomingdale’s

    The SJP collection will launch at Bloomingdale's 59th Street flagship this June.

    By Misty White Sidell

    Sarah Jessica Parker’s Shoe Line Heads to Bloomingdale’s

    The SJP collection will launch at Bloomingdale's 59th Street flagship this June.

    By Misty White Sidell

    The SJP collection will launch at Bloomingdale's 59th Street flagship this June.

    By Misty White Sidell
    View Slideshow
    Sarah Jessica Parker on set Monday for promotional images for her shoe line’s partnership with Bloomingdale's.

    View Slideshow

    • Print
    • A- A  A+

    Most Recent Articles In Footwear
    Latest Footwear Articles



    Robert Clergerie Updated Wigmore Street Store

    Footwear

    Robert Clergerie Refreshes Wigmore Street Shop

    Toms Shoes London Store

    Footwear

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    Styles from the Converse Chuck Taylor All Star ‘70 Play Comme des Garcons collection.

    Footwear

    Converse, Comme Des Garçons Release Latest Sneaker Collaboration

    • Robert Clergerie Refreshes Wigmore Street Shop
    • Toms Debuts London Outpost
    • Converse, Comme Des Garçons Release Latest Sneaker Collaboration

    More Articles By

    • Misty White Sidell

    Sarah Jessica Parker and George Malkemus’s SJP shoe collection has landed its first New York retail partnership. Bloomingdale’s will stock 29 SJP collection styles at its flagship location beginning this June. Product will also be available for purchase on Bloomingdale’s Web site. The retailer plans to celebrate SJP’s homecoming with a considerable promotional effort, including dedicated storefront windows (debuting on June 23), social media outreach and special appearance events.

    Speaking about the new retailing venture exclusively to WWD, Parker said, “We are a New York brand and since we launched just over a year-and-a-half ago people have been asking us, ‘I’m coming to New York, where can I buy your shoes?’ Now to be able to point them in the direction of 59th and Lex is thrilling.”

    Parker, who is based in New York, said the Bloomingdale’s deal affords her the opportunity to check in with the brand’s consumers and affiliated sales staff on a more frequent basis.

    “I don’t think people realize how small we are, it’s just me and George — I’m in every meeting, every conversation, every sales meeting, every market week, every sample comes through my hands — having the change now to drop by a New York store whenever I can instead of having to travel is a huge opportunity.”

    The actress, who is currently developing a pilot with HBO, said she plans to take advantage of the store’s proximity to her home base. “I’ll speak to people on the sales floor, talk about fit talk, about comfort — all really important things to the brand.”

    On Monday, initial excitement for the partnership was spurred when a crowd of fans and passersby assembled to watch Parker pose for promotional images outside the 59th Street flagship. Paparazzi flocked en masse as well, snapping shots of the actress as she preened atop a taxicab and, later, on top of the store’s famed Art Deco marquee. The resulting tabloid articles claimed that  Parker’s shoot was further proof that a third “Sex and the City” movie is on its way.

    Parker said this couldn’t be farther from the truth. She exclaimed: “The fact that people read into it definitely took us by complete surprise — there is just nothing to say on the topic [of “Sex and the City 3”], and if there were something to say if we would share, but right now, there is nothing to say at all.”

    Want to check out all of our exclusive content? Activate your WWD.com FREE PREVIEW now.

    View Slideshow

    View Slideshow

    Sarah Jessica Parker on set Monday for promotional images for her shoe line’s partnership with Bloomingdale's.

    View Slideshow

    • Print
    • A- A  A+

    Most Recent Articles In Footwear
    Latest Footwear Articles



    Robert Clergerie Updated Wigmore Street Store

    Footwear

    Robert Clergerie Refreshes Wigmore Street Shop

    Toms Shoes London Store

    Footwear

    Toms Debuts London Outpost

    Styles from the Converse Chuck Taylor All Star ‘70 Play Comme des Garcons collection.

    Footwear

    Converse, Comme Des Garçons Release Latest Sneaker Collaboration

    • Robert Clergerie Refreshes Wigmore Street Shop
    • Toms Debuts London Outpost
    • Converse, Comme Des Garçons Release Latest Sneaker Collaboration

    More Articles By

    • Misty White Sidell

    Sarah Jessica Parker and George Malkemus’s SJP shoe collection has landed its first New York retail partnership. Bloomingdale’s will stock 29 SJP collection styles at its flagship location beginning this June. Product will also be available for purchase on Bloomingdale’s Web site. The retailer plans to celebrate SJP’s homecoming with a considerable promotional effort, including dedicated storefront windows (debuting on June 23), social media outreach and special appearance events.

    Speaking about the new retailing venture exclusively to WWD, Parker said, “We are a New York brand and since we launched just over a year-and-a-half ago people have been asking us, ‘I’m coming to New York, where can I buy your shoes?’ Now to be able to point them in the direction of 59th and Lex is thrilling.”

    Parker, who is based in New York, said the Bloomingdale’s deal affords her the opportunity to check in with the brand’s consumers and affiliated sales staff on a more frequent basis.

    “I don’t think people realize how small we are, it’s just me and George — I’m in every meeting, every conversation, every sales meeting, every market week, every sample comes through my hands — having the change now to drop by a New York store whenever I can instead of having to travel is a huge opportunity.”

    The actress, who is currently developing a pilot with HBO, said she plans to take advantage of the store’s proximity to her home base. “I’ll speak to people on the sales floor, talk about fit talk, about comfort — all really important things to the brand.”

    On Monday, initial excitement for the partnership was spurred when a crowd of fans and passersby assembled to watch Parker pose for promotional images outside the 59th Street flagship. Paparazzi flocked en masse as well, snapping shots of the actress as she preened atop a taxicab and, later, on top of the store’s famed Art Deco marquee. The resulting tabloid articles claimed that  Parker’s shoot was further proof that a third “Sex and the City” movie is on its way.

    Parker said this couldn’t be farther from the truth. She exclaimed: “The fact that people read into it definitely took us by complete surprise — there is just nothing to say on the topic [of “Sex and the City 3”], and if there were something to say if we would share, but right now, there is nothing to say at all.”

    Sarah Jessica Parker on set Monday for promotional images for her shoe line’s partnership with Bloomingdale's.

    View Slideshow

    Want to check out all of our exclusive content? Activate your WWD.com FREE PREVIEW now.

    ADD A COMMENT

    Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

    blog comments powered by Disqus

    ADD A COMMENT

    Sign in using your Facebook or Twitter account, or simply type your comment below as a guest by entering your email and name. Your email address will not be shared. Please note that WWD reserves the right to remove profane, distasteful or otherwise inappropriate language.

    blog comments powered by Disqus

    Next Story

    S&P Downgrades NYDJ’s Debt a Notch to ‘B-minus’

    Previous Story

    Fitbit’s Pending IPO Shows Wearables Gaining Traction

    Next Story

    S&P Downgrades NYDJ’s Debt a Notch to ‘B-minus’

    Previous Story

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