Sasha Pivovarova Fronts Balenciaga’s Spring Campaign – Fashion Memo Pad – Media
LET THERE BE LIGHT: Alexander Wang cast his spring Balenciaga campaign in a softer light than fall, which depicted Gisele Bundchen dressed in black with an extreme pixie cut, brooding among cracked mirrors. The spring shoot features Sasha Pivovarova — her first time as the face of the house — wearing the pinks and lavenders of the spring collection in an interior bathed in pastel light. “We chose Sasha for the campaign because there’s something restrained and regal about her, yet she brings a subtle, sultry quality to the image,” said Wang. “I wanted to play with ‘multiple Sashas’ and show different facets of her character and different threads of the collection in each image.” It’s the first time Pivovarova has been featured in Balenciaga’s campaign, for which Wang also used a new stylist, Panos Yiapanis. Wang continued his collaboration with Steven Klein.